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Preventing Incontinence

How might we prevent men and women from becoming incontinent?


The Challenge

Every third person in the world suffers from some degree of incontinence at a point in their life. Yet incontinence is still surrounded by much stigma and taboo that significantly constrains the life of those affected in many ways. People with incontinence are less active given the constant fear of leakage when on the go. And it negatively impacts their self-esteem and limits social behavior. 

Considering the growing and aging global population, as well as trends like obesity, incontinence will become even more prevalent in the future. How can we change the lives of millions of people affected by incontinence?  ​


Did you know?

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Over 400 million people

are affected by incontinence.


If people living with incontinence made up a country, it would be the world's third largest nation.  


The Opportunity

How might we prevent women and men alike from becoming incontinent? 

Some food for thought:


  • Imagine a world without incontinence; here, people don’t need to bother buying, changing and disposing absorbent products.

  • If incontinence can’t be eliminated completely, how might we improve how it is managed on a daily basis?

  • How might we make the products that support incontinence, more sustainable? 

  • To prevent incontinence or reduce its burden significantly, what must happen in society, with products, digital solutions or with our behaviors?

Potential directions: 


  • Preventive solutions (e.g. pelvic floor strengthening solutions)​

  • Wearables for indication​

  • Circular solutions to manage continence​

  • Digital tools to educate, train and trigger behavioral changes ​

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