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Meet the startups and winning squads from the EVolution
co-creation challenge 

The Co-Creation Event

Seven startups came together with folks from Essity in Munich, November 2022, to jointly co-create the future of health and hygiene. With an action-focused mindset, squads worked on innovative business models and pilot concepts over the 3-day event. 

A jury picked the most promising concepts that will receive funding and resources for launching in-market validation pilots in 2023.

The Winning Concepts

Presenting the winning squads in EVolution 2022! 

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The Washroom of the Future + Becoming a Woman

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The Problem 

  • Girls are often caught by menstruation without period products away from home

  • 1 in 5 girls have missed school due to lack of access to period products*

  • 62% of women had to leave work to get period products* 


 

The Mission

"When girls are empowered to manage their menstruation safely, hygienically, without stigma, they are more likely to succeed." - United Nations

The Pilot

Egal and Tork will assess synergies in giving (young) women wide access to period products at public places and washrooms

*Source: Egal/Essity

The Startups

Meet the seven startups selected to participate in EVolution 2022: 

According to Egal Pads, 8 in 10 girls and women have used toilet paper or unhygienic alternatives as they didn’t have access to period products in public washrooms.

 

With Pads on a roll, the startup provides a solution that can be dispensed in every stall, making vending machines redundant and saving a substantial amount of packaging material.

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Glucovibes offers a digital guide to understand how the individual metabolic system works. They call their service a “metabolic GPS”, working through an app and biosensors which tell the user how different foods affect his/her glucose levels.

 

By tracking these glucose levels, women in particular would better comprehend their energy balance and the influence of hormones. 

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Supporting young people to grow into adults who are confident and      resilient about their bodies, relationships and feelings – that’s the idea behind Love+Body+. The sex-education app has been designed for teens and their families, offering a non-judgmental and fun tool to access accurate      information. Adults and children can use the app independently or communicate in-app, in real life or a hybrid – whatever works.

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On a mission to “empower millions more women around the world to restore dignity, function and confidence in and about their bodies", Planet MUTU has developed a digital exercise program. 

 

The web app supports at-home, patient-led preventative care and treatment of incontinence and prolapse symptoms. It is certified by the NHS (National Health Service) in the UK. 

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Period cramps can be a nightmare. To reduce the pain for affected women, Roura has invented the Relief Brief.

 

This smart underwear soothes period cramps through heat and micro-massage. The user places a thin, flexible heat and massage module into the panties’ front or back pocket and starts the device with the Bluetooth-connected smartphone app.

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This startup offers an innovative alternative to toilet paper.

 

The Sonny portable bidet (they call it a micro-shower) provides an environmentally friendly, hygienic bathroom experience. It needs no installation and substantially reduces the amount of toilet paper required.

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“Bladder control with one press of a button,” promises YoniCore, a medical solution for pelvic floor dysfunctions.

 

The biocompatible silicone device inflates to fit each woman and her unique pelvic floor structure, offering immediate relief of the symptoms. A corresponding app supports the training of the pelvic muscles.

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The Pilots

The EVolution co-creation event in Munich was just the start! In 2023, the winning teams jointly launched the pitched pilot concepts in the market with the aim to validate consumer/user relevance and the viability of the underlying business model in-market. 

All the pilots were successfully run in the market and completed. Based on the outcomes, startups and Essity jointly decided on next steps for long-term partnerships and potential future collaborations. Stay tuned for more updates on the pilots here at 
Essity Ventures

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