Calling for Startups!

November 9 - 11, 2022

Munich, Germany

Application Deadline: September 23, 2022

EVolution is a first-of-its-kind co-creation challenge initiated by the global hygiene and health company, Essity. This 3-day event offers a meaningful platform for startups to collaborate and explore potential strategic partnerships with Essity, and co-create innovative solutions that break persisting barriers to health, hygiene and well-being. 

What's in it for Startups

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Insight Share-Out

Gain valuable knowledge from business experts that you can reapply to scaling your business

Co-Create Solutions

Work closely with Essity stakeholders and identify potential pathways to strategic partnership

Present Your Idea

Get a platform for your big idea in front of top Essity executives and key decision makers

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Access to Mentorship

Gain insights and guidance from experts in the fields of customer validation, product design and more

Expand Your Network

Meet and mingle with other dynamic startups and experts in the world of hygiene, health or tech solutions

Travel and Win

Receive a travel budget of €1,000 for your team and the potential to win minimum €15,000 equity-free

Criteria and Challenges

We are looking for startups that are:

  • Early stage (pre-seed/seed) with a ready product

  • Ideally already in-market with early traction

  • Fully available from November 9 - 11, 2022, with your team

  • Interested in collaborating with Essity on strategic aspects of your business, such as product roadmap, business model and go-to-market approach 


Most importantly, your startup must have a unique solution for one or more of these everyday challenges to apply:    

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The Washroom of the Future

What will the ideal, sustainable washroom of the future look like? 


Quest for Sleep

How can we help to improve the quantity and quality of sleep for women?


Becoming a Woman

How can we give girls trusted and safe guidance to better understand the changes they go through when becoming a woman?

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Finding Hormonal Balance

How might we enable women to better understand hormonal fluctuations - to optimise their lifestyles and make better health choices?

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Preventing Incontinence

How might we prevent men and women from becoming incontinent?


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